Mahindra FInance CSR Key Focus Areas

Higher education

Promoting higher education : Scholarship Programme

During the financial year 2014-15 MMFSL initiated a scholarship programme to enable youth from rural areas to access higher education. Details of the project have been given below:

Objective: MMFSL’s scholarship program aims to provide scholarships to undergraduate and post-graduate students to pursue their higher education. The scholarship offered a sum of INR 25,000 to post-graduate students, and INR 10,000 to graduate students studying in colleges spread across almost all states in India.
Timeline of the project: July to January
Beneficiaries:The scholarship is given to meritorious students from rural India, from economically disadvantaged families. MMFSL targeted those with a household income of less than 2 lacs per annum.

- Direct beneficiaries: Undergraduate and postgraduate students.

- Indirect beneficiaries:Families of the students

Cumulative number of beneficiaries: Mahindra Finance scholarship program has encouraged over 8700 college going students to pursue their higher studies.
Location of the program:Maharashtra, Madhya Pradesh, Chhattisgarh, West Bengal, Orissa, Punjab, Haryana, Himachal Pradesh, Uttarakhand, Uttar Pradesh, Bihar, Jharkhand, Tamilnadu, Andhra Pradesh, Telangana, Kerala, Karnataka, Gujarat and Rajasthan.

Skill building & training

Hunnar: Promoting skill building and vocational training

MMFSL lends its support to a project that trains youth in finance related skills. MMFSL played an important role in defining the contents of the module taught to the students.

Objective: Through Hire-Train-Deploy (HTD) model for this project, MMFSL aims to train unemployed educated youth from rural areas skills that will enable them to find employment at entry-level posts in this sector.
Timeline of the project: July to January
Beneficiaries:

- Direct beneficiaries: Unskilled youth from rural India who wish to gain employment.

- Indirect beneficiaries: Communities and families of the youth

Cumulative number of beneficiaries: Over 2200 unemployed, unskilled youth received training on financial skills. Out of them, 1122 were certified and over 600 secured entry-level jobs in BFSI industry
Location: Uttar Pradesh, Bihar, Delhi, Karnataka, Andhra Pradesh, Maharashtra, Madhya Pradesh and Punjab.

In 2015-16, MMFSL supported a unique project that focuses on equipping unskilled women from marginalized families with skills to become a professional chauffeur. More details about this project have been given below:

Objective: Women’s employment programs are associated with activities that women are traditionally supposed to perform eg. cooking, sewing, etc. MMFSL decided to undertake a project, which aims to teach women non-traditional means of earning livelihood, increasing the scope of opportunities available to them and making them employable. MMFSL upholds women’s empowerment to be an important thrust area and has thus decided to promote this cause. This project was implemented through two NGOs, Association for Non- Traditional Employment for Women (ANEW) and Azad Foundation.
Timeline of the project: January to December

Beneficiaries:

- Direct beneficiaries: Driver training is being given to women from resource-poor backgrounds and who have low literacy levels.

- Indirect beneficiaries: Families of the women as well as communities that they live in.
Cumulative number of beneficiaries: Over 450 women enrolled for the training. Out of them, 210 acquired permanent driving license and over 110 women working as a professional chauffeurs.
Location: Madhya Pradesh, Gujarat, Karnataka West bengal & Tamilnadu

Training for the disabled

Hunnar: Skill training of People with disabilities (PwD )

MMFSL in collaboration with Sarthak Education Trust initiated a skill based training centre at Bhopal, Madhya Pradesh to provides youth with disabilities with a wide range of unique skill building experiences including leadership, social, communication, computers, and basic life skills.

The 3 months training program is given in 3 broad verticals viz IT - ITES, Tourism & Hospitality, Organized Retail and Banking and Financial Literacy to the youth of age group of 18 to 30 years.

Post completion of the training program, the dedicated employment team ensures that the candidates gets the job in the various sectors viz; Tourism & Hospitality, Organized Retail and IT - ITES for different job profiles by organizing Job Fairs, Employment Drives, Interview Drives etc.

Objective: To create the demand of the skilled workforce of People with Disability in various industries by way of carrying job mapping drives and making the candidates competent and skilled to perform the job.
Timeline of the project: September to October

Beneficiaries:

- Direct beneficiaries: PwD from rural areas who wish to gain employment.

- Indirect beneficiaries: Communities and families of the PwD
Cumulative number of beneficiaries: Around 200 PwD are trained and 92 candidates received employment.
Location: Bhopal, Madhya Pradesh

Promoting financial literacy

Promoting financial literacy: Go cashless

MMFSL distributed knowledge materials, such as leaflets and posters in the regional languages as well as explained the content in the leaflets before distributing or displaying posters.

Objective: Proper access to finance by the rural population is a key requisite to employment, economic growth and poverty reduction. Demonetization has changed the way people bank/transact – cash to cashless/smart money. Hence, it is necessary to adopt cashless methods to execute financial transactions in order to sensitize individuals on various cashless methods of transaction.
Beneficiaries:

- Direct beneficiaries: People in semi urban & rural communities.

- Indirect beneficiaries: Stakeholders like customers, suppliers, vendors, partners and employees.
Cumulative number of beneficiaries: MMFSL implemented the Go Cashless project in 7 states.
Location: Maharashtra, Gujarat, Rajasthan, Madhya Pradesh, Chhattisgarh, Tamilnadu, Andhra Pradesh

Gyandeep visit to municipal school

Strengthening educational infrastructure: Gyandeep - Visit to municipal schools

MMFSL has undertaken initiatives that focus on improving the basic requirements of municipal schools. Since municipal schools are the primary institutions imparting education, strengthening them is essential to promoting higher education. MMFSL employees visited the municipal schools and distributed various gifts like school bags, water bottles, water tanks, bed sheets, blanket, warm clothes, stationery, water purifier, sweet fruits and other necessities to the students. They also organized games, drawing competitions, etc. for them.

Objective: MMFSL aims to help strengthen the basic facilities schools that caters to underprivileged children. Through these activities, MMFSL it also aims to sensitize its employees to problems that restrict marginalized populations’ access to quality education.
Timeline of the project: June to January every year
Beneficiaries: Visits were organized to schools which are government aided schools like the municipal school or Zila Parishad School or to a school run by an NGO and student interactions were held.
Cumulative number of beneficiaries: MMFSL reached out to over 19,500 students.
Location: PAN India

Health check-up camps

MMFSL undertook free health check-up camps PAN India for the underprivileged population to provide therapies for diseases like diabetes, osteoporosis and eye check-ups where free diagnostics and medicines were provided post-procedure or consultation. A group of highly qualified and well-experienced doctors and medical staff conducted the camp.

Objective: Healthcare camps undertaken by MMFSL aimed towards providing quality, basic healthcare services to the rural population for free.
Timeline of the project: June to January every year
Beneficiaries:

- Direct beneficiaries: Rural population suffering from diseases such as diabetes, osteoporosis, eye-problems, etc.

- Indirect beneficiaries: Communities and families of those affected by these diseases.
Cumulative number of beneficiaries: MMFSL has reached out to over 15,000 beneficiaries.
Location: PAN India

Lifeline Express

Since the past four years, MMFSL lent its support to Lifeline Express, a unique project in which medical services are provided to remote districts in the country through a train. The Lifeline Express provides high quality surgical facilities for physical deformities to rural areas, where the access to such facilities is limited and the quality is poor. The facilities provided include surgeries for disabilities such as cleft lip, ear, eye, epilepsy, dental deformities, etc.

Objective: Due to lack of basic infrastructure in rural areas, access to simple surgical procedures, which can provide relief from chronic handicaps, is difficult. Lifeline Express addresses this issue as it provides preventive and curative medical services for physical disabilities.
Timeline of the project: 1 month in a financial year
Beneficiaries:

- Direct beneficiaries: Rural population for whom access to medical services, especially surgical treatments is a challenge.

- Indirect beneficiaries: Families of those who have a disability which needs surgical treatment.
Cumulative number of beneficiaries: Through last three Lifeline Express Projects, MMFSL has reached out to over 20,300 beneficiaries who were treated for disabilities of vision, audio, cleft lip, dental, epilepsy as well as received diagnosis for cervical cancer.
Location: Maharashtra, Bihar, Uttar Pradesh

Blood donation camps

Jeevandan: Blood donation camps

Jeevandan, Blood donation is one of the biggest activities conducted by Mahindra Finance. Every year, on the Founder’s day, also celebrated as the FSS CSR Day for Financial Services Sector (FSS) Mahindra Finance conducts blood donation camps nation-wide in its offices.

Objective: Blood donation camps were conducted to improve the availability of blood to those in need, especially in rural part of India. It also aimed to sensitize MMFSL employees to problems faced by rural India and enable them to contribute towards improving the conditions faced by them.
Timeline of the project: First week of October
Beneficiaries:

- Direct beneficiaries: Blood banks in rural areas where the population does not have an easy access to blood donation.

- Indirect beneficiaries: Rural communities that have poor access to blood donation.
Cumulative number of beneficiaries: 15,528 units of blood were donated through this drive. A total of 26,782 volunteers participated in this activity.
Location: PAN India

Ambulance donation project

From FY 2014-15, MMFSL undertook ambulance donation to hospitals in rural areas to make medical services more accessible in these regions.

Objective: Ambulance donation was undertaken to aid the hospitals in reaching out to patients and make medical services readily available in times of emergency.
Timeline of the project: July to December
Beneficiaries:

- Direct beneficiaries: Hospitals/NGOs in rural areas that cater to marginalized population and provide medical treatment to them for a lower cost.

- Indirect beneficiaries: Communities that need access to affordable medical treatment.
Cumulative number of beneficiaries: 47 ambulances have been donated so far to various NGOs across India. The ambulance donation program has impacted over 1,11,500 beneficiaries.
Location: Maharashtra, Gujarat, Chhattisgarh, Madhya Pradesh, Odisha, West Bengal, Bihar, Jharkhand, Andhra Pradesh, Tamil Nadu, Kerala, Karnataka, Rajasthan, Haryana, Himachal Pradesh, Uttar Pradesh

Medical equipment donation

Medical equipment donation project

Medical infrastructure is poor in most hospitals, which cater to marginal population in the country. Mahindra Finance initiated the Medical Equipment Donation project in FY 2015-16. Through this project, Mahindra Finance donates capital intensive equipment such as USG Machines, Folding Gynaecologic Tables, Colposcopes etc to regional branches of Family Planning Association of India. The equipment so donated bring about a positive change in the clinics by increasing the number of subsidized facilities available to patients at a single location.

We also financially support Think Foundation to establish Thalassemia Day Care Centres by procuring required infrastructure for the centre set-up in well-established blood banks of the rural areas. Additionally, for existing centres we also provide medication such as iron chelation tablets to help maintain the haemoglobin levels of the Thalassaemic children. The day care centres established in the rural areas provide regular care, support and advise to the beneficiaries who sometimes travel hundreds of kilometres to avail the facilities here. The project increases the chances of survival of these children beyond the tender age of 6 years.

Objective: Strengthening the medical infrastructure in rural India and providing access to quality healthcare to the underprivileged rural population
Timeline of the project: January to December
Beneficiaries:

- Direct beneficiaries: People in rural India who are not receiving basic medical services.

- Indirect beneficiaries: Families of those who receive basic medical services through this equipment.

Cumulative number of beneficiaries: Both initiatives under the Medical Equipment Donation program have benefited more than 3,00,000 individuals till date.
Location: Haryana, Jharkhand, Orissa, West Bengal, Maharashtra, Tamil Nadu, Karnataka, Kerala, Uttar Pradesh, Delhi, Rajasthan, Gujarat

Mother and Child Healthcare

Mother and Child Healthcare (MCH) Project

MMFSL in collaboration with FPA India improving maternal and child health through nutrition supplementation 30 high need villages of Singhbhum, Palghar/Bhiwandi and Bhubaneswar located in Jharkhand, Maharashtra and Orissa respectively.

Objective: To improve maternal and child health by affecting an improvement in the health and nutrition status of adolescent girls, pregnant women, nursing mothers and children below five years, particularly among poor and vulnerable populations to reduce maternal and infant mortality and morbidity and to improve the quality of their lives.
Timeline of the project: August to September

Beneficiaries:

- Direct beneficiaries: The project envisages to screen 15000 pregnant and lactating women, 18000 children under 6 years of age, 15000 adolescent girls and boys and also to spread awareness on Maternal and Child Health to three lakh population within the period of two years.

- Indirect beneficiaries: Family members of the direct beneficiaries.
Cumulative number of beneficiaries: Covered above 11,263 people; out of which, 9,569 (78.17%) have been screened under the project and received the MCH services.
Location: Jharkhand, Maharashtra and Orissa

Swacch Bharat Abhiyaan

Swacch Bharat Abhiyaan: Cleanliness drive

The Swachh Bharat Abhiyan was launched by Prime Minister Narendra Modi on 2nd of October, 2014 at Rajghat, New Delhi with an aim to make India clean. The target is to provide sanitation facilities, including toilets, solid and liquid waste disposal systems, and safe and adequate drinking water supply to every household as well as achieve overall village cleanliness by 2nd October, 2019. It will be a fitting tribute to the Father of the Nation on his 150th birth anniversary. It is significant that the PM himself is taking very proactive role in making the campaign a success; at Rajghat he started the campaign by cleaning the street himself. However, it has been clearly declared that the campaign is not only the duty of the Government. Each and every citizen of the country is equally responsible to keep the nation clean to meet the idea of a Swachh Bharat.

Objective:

- To make people aware of healthy sanitation practices by bringing a behavioral change.

- To provide necessary arrangement to dispose waste at community level.
Timeline of the project: June to January
Location: PAN India

Hariyali: Promoting afforestation and increasing green-cover

Project hariyali: Tree plantation activity

MMFSL has been undertaking tree plantation activity with the aim to protect the environment. The saplings were planted in colleges/schools/orphanage premises, where the community feels responsible and nurtures them.

Objective: MMFSL intends to mitigate the effect of the wide-scale deforestation by helping increase the green cover in rural and urban areas. MMFSL also intends to promote active employee engagement to increase awareness about the environmental issues affecting the country and align them with MMFSL’s mission.
Beneficiaries: Schools, government and communities.

Timeline of the project: June to September every year
Cumulative number of beneficiaries: MMFSL employees have planted over 6,58,000 saplings.
Location of the project: PAN India

Other projects undertaken by MMFSL

Samantar: Supporting the elderly, differently abled and orphans

MMFSL considers it an important initiative to support those sections of the community which are neglected and largely overlooked.

A) Visit to orphanage/old age home/ home for differently-abled
MMFSL organized visits for their employees to orphanages, old age homes and homes of the differently-abled. The purpose of such visits to such different groups is to offer them support through spending quality time as well as providing them with basic necessities. MMFSL’s regional CSR team conducted a need assessment before finalizing the institution for a visit.

Objective: MMFSL has undertaken this activity to help strengthen basic facilities of orphanages, old age homes and homes for the disabled. The activity also aims to sensitize their employees about problems faced by orphans, old and disabled who are often overlooked by larger society.

Timeline of the project: June to January
Beneficiaries: MMFSL intends to lend their support to the neglected sections of society and work with the elderly, orphans and differently abled.
Cumulative number of beneficiaries: MMFSL reached out to 4466 children and 1290 elderly people.
Location : PAN India