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Our Enduring Legacy

Mahindra & Mahindra Financial Services Limited (Mahindra Finance) has come a long way since its humble beginnings in 1991. From our very first steps as a captive finance company for Mahindra & Mahindra, we have grown and evolved to meet the diverse needs of our cherished customers. Today, we stand tall as a leading non-banking financial company (NBFC) in India, with over 9 million happy customers by our side.

Our legacy is deeply rooted in promoting financial inclusion and making a positive impact in the lives of people across rural and semi-urban India. We believe that everyone deserves access to financial solutions, even those who may not have easy access to traditional banking services. That’s why we traversed beyond the realms of vehicle financing into insurance broking, housing finance, personal loans, small and medium enterprise financing, and mutual fund investments.

Our commitment to you, our valued customers, remains unwavering. We are dedicated to crafting financial products that not only meet your needs but also support and uplift the economic fabric of our great nation.

From the MD/CEO’s desk

“Early on in our journey, we realised that to be successful in the rural market, it was imperative for us to become an integral part of the rural ecosystem itself. Our customer, be it a farmer, an auto-rickshaw driver or a milkman, is at the heart of our business and the only reason for us to exist. We constantly strive to create innovative, relevant products and services keeping in mind their needs, with an aim to add more value to their lives.”

Ramesh Iyer

Vice Chairman & Managing Director – Mahindra Finance, President – Financial Services Sector & Member of the Group Executive Board – Mahindra & Mahindra Limited

By the Numbers


Lives Transformed


Customers in Villages Served


AUM as on 31st March 2023


Offices Across India

Bridging the Gap
Mahindra Finance’s Socially Inclusive Approach

Mahindra Finance’s remarkable success story is rooted in bridging the divide between organised banks and unorganised financiers (money lenders). We achieved this by implementing a socially inclusive business model called ‘Earn & Pay’. The business model focuses on revenue and operating surplus generated from assets, primarily vehicles wherein we analyse our customers’ potential cash flow to determine lending viability. Our business philosophy reflects our ongoing commitment to social and economic progress and as a result, we have become financial partners across more than 3.8 lakh villages in India.

Innovation Edge

We push the boundaries to create innovation and beneficial products to transform the lives of our customers.



Smart Branches, Trade Advance, MF Sutradhaar



Smart Branches, Trade Advance, MF Sutradhaar


Events & Activations

Smart Branches, Trade Advance, MF Sutradhaar


On Ground Brand Property

Smart Branches, Trade Advance, MF Sutradhaar