Mumbai, August 30, 2007:
Mahindra & Mahindra Financial Services
Ltd (Mahindra Finance), part of the $ 4.5 billion Mahindra Group and
a leading player in providing financial services in the rural and semi-urban
markets, has won the “Pioneer Award” in the individual category
of the Enterprise Connect Award ’07, instituted by Cybermedia
India Online Ltd (CIOL) and Dataquest. This award has been given in
recognition of MMFSL’s innovative project called ‘MF Connect
3000’, which has been designed to enhance the quality of delivery
to the customers.
The Enterprise Connect Award recognizes a CIO’s leadership qualities,
business-technology understanding, people orientation and performance.
‘MF Connect 3000’ was adjudged the best.
Mr. Suresh Shanmugam, National Head (Information
Systems & Technology), MMFSL said, “This award is recognition
of MMFSL’s commitment towards its customers. The whole concept
of ‘MF Connect 3000’ revolves round 3Cs – Corporate,
Customer & Care and 3S’ – Support, Solutions & Services.
The challenge was to expand MMFSL’s presence in the semi-urban
and rural areas and to deliver hassle free and prompt service to the
customers. The customer satisfaction has enhanced and the transaction
costs have been curtailed.
The project was developed under the leadership of Mr. Suresh Shanmugam
and demonstrates the benefits of deploying large-scale IT systems both
within the organisation as well as outside business environment. ‘MF
Connect 3000’ has been designed in line with Mahindra Group’s
customer centricity approach. As a leading player in rural finance,
MMFSL has always been in the forefront of innovation with products that
benefit a larger customer base.
‘MF Connect 3000’ works with the help of a hand held device
referred to as a mini computer. The software & process have been
developed in-house.
The service level to the customer is substantially enhanced in the rural
geography through the hand held device capability and it also has the
ability of covering our CRM initiatives. To & fro communication
between the corporate office and the field level is on real time basis.
It is a one-of-its-kind process in the industry.
In turn, MMFSL benefits by eliminating duplication of work; mapping
incentives & performances on real time basis; security of critical
data in the central server; lower IT administration and support cost;
complete monitoring of cash flow in the market; and a robust control
system