We are one of India’s leading non-banking finance companies focused on the rural and semi-urban sectors providing finance for Utility Vehicles (UVs), tractors and cars. We are a subsidiary of Mahindra & Mahindra Limited, a leading tractor and UV manufacturer with over 60 years’ experience in the Indian market.

Our goal is to be the preferred provider of retail financing services in the rural and semi-urban areas of India, while our strategy is to provide a range of financial products and services to our customers through our nationwide distribution network. We seek to position ourselves between the organised banking sector and local money lenders, offering our customers competitive, flexible and speedy lending services.

We principally finance UVs used both for commercial and personal purposes, tractors and cars. While we predominantly finance M&M UVs and tractors, we have continued to expand our lending to vehicles not manufactured by Mahindra & Mahindra Ltd.