Director, Mr. Anjanikumar Choudhari graduated in Mathematics and Statistics and obtained his Masters in Management Studies from the Jamnalal Bajaj Institute, Mumbai
Mr. Choudhari joined the Mahindra & Mahindra Group in 1999 as Senior Advisor, Infrastructure Development Sector. He was appointed Executive Vice President responsible for Human Resources and Corporate Services and joined the Management Board in 2000. He was also responsible for Corporate Communications and the Spares Business Unit. In February, 2004, he was appointed Executive Vice Chairman of Bristlecone Inc. USA and involved in the merger of Bristlecone with Mahindra Consulting Ltd.
In January 2005, Mr. Choudhari was appointed President - Farm Equipment Sector. He is the Chairman of Mahindra USA Inc., and is on the Board of the Company's joint venture in China , that of Mahindra & Mahindra South Africa (Pty) Ltd., and continues to be on the Board of Bristlecone Inc.
In India , Mr. Choudhari is on the Board of Bristlecone India Limited, Mahindra Gujarat Tractor Ltd., Mahindra & Mahindra Financial Services Ltd. and Punjab Tractors Limited .
Before joining Mahindra & Mahindra Group, Mr. Choudhari worked for 30 years with Hindustan Lever Limited in India and with Unilever in China . At Hindustan Lever, he held senior positions in marketing and sales for their soaps, detergents and foods businesses. He was the Sales Director and Vice President in charge of the foods business. In China , he was the Vice Chairman of Unilever Shanghai Sales Company.
While with Hindustan Lever, Mr. Choudhari was deputed to the Government of Maharashtra to set up MAFCO and his services were later loaned to the Government of India as Marketing Advisor to the Ministry of Industries.
In the past, Mr. Choudhari has been a member of the Managing Committee of the PHD Chamber of Commerce & Industry, Chairman of the Marketing Committee, Calcutta Management Association and has served on the Executive Committee of the Fair Trade Practices Association of India and the Internal Trade Committee of ASSOCHAM. He has been associated as a part time advisor to the Ministry of Health, Government of India for developing an effective national small family campaign. He has been a guest lecturer at the IIMs at Calcutta and Bangalore . Mr. Choudhari won the Rotary International Award for Vocational Excellence and Contribution to Professional Development in India in 1995. He was also the Founder President of the Shanghai India Business Association.